Oregon Wildlife Foundation Rebrands Gift Shops in Bonneville and Hood River

You may ask what’s in a name, but for Oregon Wildlife Foundation’s gift shops, it’s about underscoring the organization’s wildlife conservation work. 

Spruce Gifts and Provisions stores in Bonneville and Hood River are rebranding as OWF Gift Shops, reflecting a commitment to connect visitors directly with the Foundation’s mission. Owned and operated by the Oregon Wildlife Foundation (OWF), the flagship store at the Bonneville Fish Hatchery opened in 1989. Its sister store, on Oak Street in downtown Hood River opened in 2020. 

OWF Gift Shops General Manager Heather Pola said the shift better aligned retail operations with the Foundation’s purpose.

“Our goal is to increase awareness of OWF,” Pola said. “We’re using our gift shops as a vehicle to drive more traffic to the Foundation’s website, deepen awareness of our work, and give back to the cause.”

OWF Gift Shops feature curated merchandise from Oregon-based brands and artists, nature-inspired goods, and items that complement OWF-funded initiatives. A portion of each purchase supports the Foundation’s work, which focuses on conserving and protecting habitats for wildlife across Oregon. 

“Net proceeds from sales are an important part of how Oregon Wildlife Foundation is able to carry out our statewide conservation work,” said OWF Executive Director Tim Greseth. “It's also another way for us to engage with the public and help make them aware of the wildlife conservation challenges we have in Oregon.”

Coffee, Community, and Conservation

As part of the rebrand, OWF’s on-site café, Herman’s Coffee Bar, also underwent an overhaul this year. Pola said the team updated its menu with a new focus on beverages and snacks from Pacific Northwest companies.

“We’ve refreshed our offerings with a focus on local flavors and regional brands,” Pola said. “Every cup of coffee now ties into our broader mission of supporting Oregon’s wildlife and communities.”

Growing Awareness and Giving Back

In February, OWF Gift Shops introduced a donation-at-checkout feature, enabling visitors to easily contribute to the Foundation’s conservation efforts. Pola said the program has already generated vital funds while reinforcing OWF’s visibility.

Looking ahead, OWF Gift Shops plans to expand co-branded collaborations with Oregon companies, introduce new products linked to active conservation projects, and continue community outreach events such as group hikes, local artist showcases, and seasonal gatherings.

“The evolution of the gift shops is really inspiring,” Pola said. “We welcome everyone to visit and see how every purchase supports Oregon’s wildlife.”

For more information, including location and hours, visit www.myowf.org/owfgiftshop.