The Oregon Department of Fish & Wildlife and Oregon Wildlife Foundation are collaborating to support statewide conservation efforts by creating the Oregon Is Worth Protecting Campaign Funds (Campaign). Proceeds generated from the Campaign, including revenue from the sale of promotional items such as Oregon Is Worth Protecting cups sold through Jamba, contributions from other campaign activities, donations, and similar sources, will be deposited into a dedicated fund.

This fund will support projects, initiatives, and other actions that advance State Wildlife Action Plan (SWAP) priorities and benefit Species of Greatest Conservation Need across the state.